Perseverance Pays Off

 Perseverance pays off. Potato growers have been fighting a seemingly uphill battle over the last several years to counter the negative publicity that potatoes have received in the wake of a multitude of popular low carbohydrate diet plans. Current surveys however now show that only eighteen percent of consumers regard potatoes negatively, compared to thirty-four percent seven years ago. Why the drastic difference in consumer attitudes? For one thing, the focus on low carb diets has severely waned, by nutritional experts and the general public alike. But even more importantly, the potato industry met the challenge head on, in a manner that did more than just sell potatoes, they helped educate consumers on the nutritional value of the potato. It’s hard to ignore the facts, and the simple irrefutable fact is that the potato is a healthy and easy food choice in today’s busy world. American consumers have regarded their choices and the facts, and have made their educated decision; potatoes are more than a good food choice, they’re great. Now if the potato industry can just educate the lawmakers. It’s a challenge, but they’re up to it!