Daily News Reports »
Wine Tasting Center
by Greg Martin, click here for bio
Program: Fruit Grower Report
Date: July 19, 2011
Click on the play button to listen to report.
Download Report: FGR071911st.mp3
Wine Tasting Center. I’m Greg Martin with today’s Fruit Grower Report.
There are a lot of ways to market your products but one very effective and efficient way is through partnerships. Roger Clute, executive director of the Wenatchee Valley Visitors Bureau talks about a new partnership they have become involved with.
CLUTE: Wine tourism is a burgeoning industry here in north central Washington. There are about 50 wineries within a 30-mile radius of Wenatchee. So we are part of wine tourism ad decided to put in a tasting room in our visitor center and as far as I know it’s only the second wine tasting within a facility within a visitor center in Washington State.
Yakima was the first until now. Clute says they are working with a number of wineries.
CLUTE: We formed a marketing partnership with 4 wineries within an organization called the Wenatchee Wine Country. Each of those paid a small fee to be marketing partners with us and in turn we purchase their wine and feature their wine in our tasting room.
They have a unique way to allow people to sample the wines.
CLUTE: It’s called a wine station and it holds 4 bottles of opened wine and they dispense an exact amount of wine, whatever you program into it. It could be 1 oz., 2 oz., 3 oz., 4 oz. And we rotate since we have 8 wineries, 4 wineries each week. We just opened this facility last Friday so it’s very new.
That’s today’s Fruit Grower Report. I’m Greg Martin on the Ag Information Network.
Recent Reports from Fruit Grower Report
- Neonic Research
- More On WSU’s Wine Science Center
- Wine Science Center Update
- Finishing Up the Apple Crop
- Mexican Trucking On The Scope Again
Click here to see Archived Reports