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Wine Spectator Promotes Washington Wines
by Greg Martin, click here for bio
Program: Fruit Grower Report
Date: November 30, 2010
Wine Spectator Promotes Washington Wines. I’m Greg Martin with today’s Fruit Grower Report.
The Washington wine industry is getting to stand in the spotlight as Wine Spectator magazine will feature the industry as their next cover story according to Ryan Pennington, Public Relations Director with the Washington Wine Commission.
PENNINGTON: We think this is phenomenal coverage for the industry and really a landmark piece for the industry just to have not only the cover story in wine spectator but also just the sheer breadth of the coverage in this issue. It’s a very extensive piece and illustrates many aspects of the industry and it’s almost universally positive.
The article leads off by mentioning some of the major industries that the state is known for and then lays the wine industry along side those.
PENNINGTON: To talk about not only the wine industry itself and to get into the details on that but to put the industry into perspective of the greater identity of the state and other agricultural products and the growing influence that the wine industry is having in the state is just phenomenal.
As with previous articles featured in major industry magazines and blogs the Wine Commission will capitalize on them.
PENNINGTON: It’s useful in several ways. Of course with more wine-centric audiences any positive coverage from a high profile outlet like Wine Spectator is useful in future marketing activities.
That’s today’s Fruit Grower Report. I’m Greg Martin on the Ag Information Network.
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