Two very important things happen on March 20th this year, the first day of spring, and National Ag Day. While spring needs no explanation, the What, Who and Why of National Ag Day can be summed up simply as “a day to recognize and celebrate agriculture’s daily contribution in all our lives in communities across America. As more farmers and ranchers make the effort to connect with consumers through such social media networking as Facebook, Twitter, and blogs more and more people are beginning to truly understand the importance, impact, and overall contribution that agriculture has provided the nation and continues to provide daily. Farmers and ranchers promoting healthy and abundant food is nothing new, they have been doing so for years, but they were not conveying that on the whole to the general public. In other words, “they have been preaching to the choir”. But through social media networking farmers and ranchers are finding out that the majority of consumers have confidence in their integrity and ability. A new relationship between farmers and consumers is being forged, one that will hopefully result in a better understanding of agriculture.