A Fresh Approach To Paperwork on the Farm

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

When Mackenzie Burnett began investigating the challenges facing today’s farmers, one issue came up again and again: paperwork. She found that the administrative burden around farm accounting was slowing many operations down. As Co-Founder and CEO of Ambrook, Burnett saw this as an opportunity to use software to simplify and streamline the process.

Burnett... "We have a database of the early days of about 75 different conversations that we had with farmers, big and small, with policy makers, with academics, just trying to understand and map the different problems in the space. And the thing that clearly came up over and over again was, that I do think water rights as part of, but was paperwork. I think paperwork is a really interesting problem, even though it might feel boring to a lot of people because it is actually one of the, one of the problems in ag that I think can be well solved by software."

Today Ambrook’s software helps farmers around the country improve margins and stay independent.

Burnett... "With software, you actually, you are looking for a common denominator of problems that you can solve for as many people as possible. And that was something where we realized that we would have to do a lot of bespoke work, one off. And in order to actually do that farm assistance at scale, we actually had to go and solve the farm accounting problem."

Once again that is Mackenzie Burnett, Co-Founder and CEO of Ambrook.