Jeremy Nielsen, who's a partner in Pacific Products, explained to me how his fishing manufacturing company operates. Speaker2: The company started in the early 70s. We were some of the first fishing companies that designed reels for Penn and Mitchell, and we were more of a design firm. And we were in Japan and Korea only in the 80s. We started moving into China, Taiwan and other countries, but we started out designing fishing reels and rods for US companies. Speaker1: A fishing company comes to you and says, I would love a reel with such and such a dynamic to it, and you guys can set your manufacturing process in a way to deliver. Speaker2: Yeah, exactly. So let's say a guy in Tennessee wants to start his own fishing company on the Tennessee River and be kind of specific that way. Or a fly guy wants to start a line of fly rods. They could either have an idea or kind of know what they want to do cosmetically, or maybe they do know carbon and they do know rod builds and reel builds and they want to have a new system that they want to put into a reel. They come to me, they want to make a crankbait They want to make a soft bait, a bag or anything. And they come to me and we start to collaborate and get a good design down. And then I marry them with a really good supplier and manufacturer and I handle all that and get it made and then ship it to their door. And then that's what ends up in the stores for people to buy. Speaker1: Amazing story from an amazing guy.