Colorado Corn - Look for the Blue Hose
Colorado Corn Administrative Committee is seeing success with an initiative started last fall aimed at increasing E15 sales in the Colorado Springs area.
Colorado Corn Administrative Committee Executive Director Nick Colglazier says they’re asking consumers to “look for the blue hose.”
Colglazier: “The whole goal is to educate consumers about the benefits of E15 and increase the number of gallons of E15 that are sold. And we’re really promoting the message that it’s a win, win, win. It’s a win for your car because it burns better and it’s better for your engine. It’s a win for the environment because it burns cleaner and it reduces tailpipe emissions in terms of toxic emissions as well as greenhouse gas emissions. And it’s also a win for your wallet and the local economy because it's made from corn that comes from rural Colorado and E15 is usually cheaper by a couple of cents than the other unleaded you can find.”
Colglazier says the Colorado Corn Administrative Committee is teaming with its Nebraska Corn and Kansas Corn counterparts to fund the Look for the Blue Hose Campaign.
Colglazier: “We’re really feeling that this is going to make a good move into promoting and using more E15 into that market.”
He says hopefully soon they’ll be able to expand the marketing campaign across the state.
Meanwhile, Michael Regan, nominee for EPA chief, says “The RFS is definitely a priority for the Biden administration.” Regan told a Senate Committee. President Biden has said agriculture will have a seat at the table as we tackle climate change. He has been specifically focused on biofuels and advanced biofuels.”