Beef Councils Change With the Times
State Beef Councils are adjusting how they operate in a world learning to live with the new coronavirus.
Colorado Beef Council Executive Director Todd Inglee says they’ve scrutinized marketing plans and budgets as consumers have changed the way they buy beef products.
Inglee:“A lot of these plans are going to be different from years prior because we think society is going to be operating differently so we are having to adjust our plans to better reach them in this new world that we’re entering. It’s going to be different but it forces us to be creative and get some new ideas flowing which is kind of exciting actually.”
Inglee says the state has developed a livestock working group to address anticipated cascading events due the Covid-19 crisis. The group includes livestock producers, marketers and those in government agencies. They are gathering information to better address how the supply chain will behave differently as the industry and state continues recovering from virus caused shut downs and shifts in buying habits.
Meanwhile state beef councils around the country are working with the staff at the National Cattlemen’s Beef Association, a Beef Checkoff contractor, to provide reach to about 70 million consumers. Colorado Beef Council is not listed as a participant.
The aim is to create more than 733,000 visits to the Beef. It’s What’s For Dinner. website t, generating an estimated 56 million national and state video views on YouTube and producing more than 2.3 million radio listens through Spotify.