Rider Ranch

Rider Ranch

David Sparks Ph.D.
David Sparks Ph.D.
It's absolutely amazing how farmers and ranchers in Idaho are coping with then pandemic…they all continue to work. One such example is of Rider Ranch in Coeur d'Alene, Idaho.On this family ranch, we have Red Angus cattle. We do some hay in our meadows. We have timber ground that we harvest. And then we have a trail ride business, agritourism. We invite folks out so that we can visit with them about what we do. So, yes, the cattle side, it didn't know we had a virus and a problem. Those cows need to be fed every day. The only difference we saw there was the opportunity to change our marketing a little bit. You know, the grass is grown. It won't be long and it'll have to be mowed, put into hay. My tourism business. Now, that's a different story. People aren’t moving around, it's going to take some creative marketing, I think, to lure people back to doing things. People wanting to know exactly where their cattle was raised and where they were processed. I had a friend who normally would just buy her food at the grocery store and buy her meat at the grocery store, had an aha moment and went down the road to where we have a guy that does processing and purposely went there and bought her meat because she says, I want to know where it came from and what hands handled it before I got it. I'm Linda Rider from Coeur d'Alene, Idaho. And we're still ranching.
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