Potato Truck

Potato Truck

David Sparks Ph.D.
David Sparks Ph.D.
Our big potatoes are being celebrated all over the country. That truck continues to be a hit, right? It's getting bigger every year. This is our sixth year of the tour and we will travel over 20,000 miles this year so far. The tour miles have been well over 100,000 miles over the past six years. We visit many locations that have over 100,000 visitors there. In some cases we have had venues with over 300,000 visitors that see the truck. That was President and CEO of the Idaho Potato Commission, Frank Muir.

After traveling 35,350 miles for eight months promoting America's favorite vegetable, the Big Idaho® Potato Truck has officially completed its eighth season on the road. During its cross-country trek, the 4-ton spud participated in 54 scheduled events in 50 different cities and donated $12,500 to 25 local non-profits through its charitable program, A Big Helping.

“The Big Idaho® Potato Truck was only supposed to be on the road for one year to celebrate the Idaho Potato Commission’s 75th anniversary. Here we are eight years later and folks are scheduling the Truck two years out,” said Frank Muir, President & CEO of the Idaho Potato Commission (IPC). “By definition we have reached pop culture status -- a product or brand that has mass accessibility and appeal. Last fall the popular television show American Idol invited us to participate in their auditions in Coeur d’Alene, Idaho. It doesn’t get much bigger than that!"

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