California Walnut Board/Commission Promoting Heart Health Month
Jennifer Olmstead is Marketing director for Domestic Public Relations for the California Walnut board and Commission. She explains a national retail campaign on the benefits of eating walnuts and heart health,
“We have a lot of research backing up the heart health benefits of walnus and there's a lot of data to support that and that's the reason why we have the heart check Mark from the American heart association,” said Olmstead. “This is the first time we've ever done a national retail campaign. We have been testing this the past two years on a regional basis and this year we've taken it national.”
“We have approximately 8,000 stores across the country that are participating in American heart month or promoting walnuts during the month of February,” she said.
Olmsted said they're going way beyond the retail market for this campaign
We are tagging retailers in television and radio in 40 markets across the country that will reach about 36% of all TV households. So people are getting a surround sound between what we're doing at retail. The Power of 3 campaign that has a heavy social presence. People are going to hear a lot about walnuts and heart health during the month of February.
Olmstead referred to the Power of 3. It starts with the high Omega three in walnuts. It also encourages consumers to eat three handfuls each week for heart health and then tell three other people about the heart health benefits of consuming walnuts.