It’s so funny how good things can occur if you keep your ears open. The other night I was at the butcher counter in a local grocery store when I overheard two people talking about issues involving beef packaging and marketing. It turns out that one of them, named Logan Peters works for Agribeef in Boise and the other named Katie Ochsner is a marketing specialist for the Red Angus Association. We had a nice chat and I asked Katie specifically what she did. “This time of year, our marketing team is traveling to a lot of bull sales which we attend all over the United States in order to promote our marketing programs. We generally give a pre-sale speech and then just interact with the commercial producers that are there buying in order to inform them about how they can use red Angus genetics in combination with our marketing programs to bring premiums for their calves. We have an age source and genetics verification program called the feeder calf certification program. As long as they are using registered bulls and the calves are at least 50% red Angus genetics, they can qualify for that program.