The summit, co-sponsored by U.S. the A's Agricultural Marketing Service that brings together folks from all over the country who were involved in just a whole myriad of aspects of direct marketing. Farmers markets on farm sales, agritourism, farm to school. So the information that's there was really helpful. A lot of stuff on particularly legal tool kit for running farmers markets and thoughts about identifying customers for direct sales.
Carter explains what these connections and resources of information mean to specialty and niche producers like those in the bison industry.
That's very important because the majority of our members are small rancher marketers. So the more that we can pick up this information and the more helpful it is.