Christmas Tree Growers
There are fewer and fewer Christmas Tree Farms out there to visit these days, and there are plenty of good reasons for that...namely the artificial tree that more Americans are buying and reusing year after year...
Christmas tree grower Jim Rockis discusses the importance of support from land grant universities and cooperative extension in the success of his business for over three decades now.
At face value, the perennial competition between artificial trees and the real deal may lean in favor of the phony, since weakening supply, rising costs and changing consumer behavior all work against Mother Nature's evergreens.
But the reality that tree vendors and farmers speak about is more optimistic, suggesting that the current state of the industry and it's future outlook isn't so pre-cut.
The number of natural tree sales has remained relatively stagnant since 2004, oscillating between about 27 million and 33 million a year. Fake tree sales have more than doubled during that time, from 9 million in 2004 to about 21 million in 2017, according to the National Christmas Tree Association.