USPB's Training Tuesday Webinars Provide Industry Research Findings

The United States Potato Board invests $100,000 of dollars in consumer and shopper research every year to explore more effective marketing and merchandising of potatoes. USPB Retail Programs Consultant Don Ladhoff explains one of the avenues that they provide industry the research findings as well as applications the industry can use —is through the USPB’s Training Tuesday Webinar series that happens approximately once every other month. Ladhoff shares the example of yesterday’s webinar.
Ladhoff: “We’ll announce the results of brand new research into the effects of Pantry Loading — where we entice consumers to buy more potatoes than they usually buy on increasing fresh potato consumption. Then we will go on in the Training Tuesday Webinar to talk about how growers/shippers can apply those findings to increase category sales with their own retail customers. Then all of our Training Tuesday Webinars are recorded and hosted on the USPB’s Resource Center. So for industry members that were not able to join us online for the live presentation, they can watch and listen to a recorded version.”
Ladhoff adds another benefit of recording these Training Tuesday Webinars is so industry members can share the information with their employees at their convenience.