Reverse Trade Mission to Learn More About U.S. Frozen Potatoes

Reverse Trade Mission to Learn More About U.S. Frozen Potatoes

Reverse Trade Mission to Learn More About U.S. Frozen Potatoes

I’m KayDee Gilkey with the U.S. Potato Update.

In early October, group of importers and distributors will be coming to Idaho and Oregon on an United States Potato Board reverse trade mission to learn more about the U.S. frozen potatoes.

Susan Weller, USPB International Marketing Manager, says the group will watch potato harvest and have a processing plant tour in Idaho and then travel to Portland to learn more about the Why Buy U.S. research and have some classroom training.

Weller: “So we train them on everything from what makes a good potato down in the ground to how food safety and lots of other requirements are taken into consideration during the processing tours. As well as they learn about cold chain training, to make sure they don’t break the cold chain and damage any of the product. Then also they will be learning how to properly cook and prepare frozen potato products.”

The purpose of these reverse trade missions is to increase sales of U.S. frozen potatoes.

Weller: “Having importers and distributors come on these events has increased, for example, maybe one importer was bringing in one product in and now they are bringing in five to 10 new products in just from one reverse trade mission.”

This was the U.S. Potato Update brought to you by the United States Potato Board, maximizing return on grower investment. I’m KayDee Gilkey on the Northwest Ag Information Network.

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