Increasing Potato Sales Through Insights

Increasing Potato Sales Through Insights

I’m KayDee Gilkey with the U.S. Potato Update.

The United States Potato Board has always valued market research and the deeper understanding of consumers it provides. Several new research resources are providing additional insights into the USPB’s target audience Linda and her needs. Linda, represents a particular demographic of a high-potential consumer and accounts for 40 percent of all fresh potato consumption.

Don Ladhoff, Retail Program Consultant for the USPB, shares this new information has helped gain even more insights into Linda’s mindset and how her shopping behavior changes from season to season.

Ladhoff: “For instance, summer is winding up and September-October leads to a season that we call, ‘Back on Track’. This is a period where Linda is focused on getting her family back into a routine after the end of summer. Her days are getting busier and she is looking for quick meal solutions with things that her whole family will love. She is also getting back into her shopping routine and along with that it is making her more budget-conscious so the great value of potatoes plays well in there.”

Sound familiar fellow moms? The USPB is leveraging this thinking with five different seasons’ online and print advertising campaigns throughout the year.

This was the U.S. Potato Update brought to you by the United States Potato Board, maximizing return on grower investment. I’m KayDee Gilkey on the Northwest Ag Information Network.