Marketing Produce to Millennials Pt 1

With today's Fruit Grower Report, I'm Bob Larson. Baby boomers tease them, and criticize them, a lot, but Millennials are the future and marketing your crops to them has never been more important.

That's a common topic being hammered home by many in the world of produce marketing these days.

Domex Superfresh Growers' Director of Marketing and Customer

Relations, Mike Preacher says he cringes when he hears Millennials criticized because they're a force in the market that needs recognition ...

PREACHER ... "We've got several young people in our company and they're making ever more of an impact, of course, so not only are they our most critical customer, in the future, but they're also part of our companies and our organizations. I spend a lot of time with retailers and I see that their organizations are also beginning to develop and propagate millennials. So, we're kind of at a perfect point in time to not only capture them as customers, but to capture them as employees and really consultants who can guide us on where we need to go in the fruit industry."

Preacher says Millennials are the game changers in marketing everything, including fruit ...

PREACHER ... "For sure, and they just work differently than we do in a lot of cases. They have more tools than you and I enjoyed when we were their age. But we do, we spend an awful lot of time, from a marketing perspective, figuring out where are we going to intersect with these people. They're really the main focus of that."

Preacher says with a growing middle class everywhere, marketing to Millennials needs to be a worldwide effort.

Listen tomorrow for more!