Cosmic Crisp Apple Launching Soon
We hardly ever see this much excitement over fruit... but growers are taking note of something that is happening in Washington.
The Cosmic Crisp is a brand-new variety of apple that's expected to hit store shelves this fall.
Kathryn Grandy with Proprietary Variety Management says they are excited about the new product, but they have to lay ythe groundwork first.
"Our goal is to inspire and educate people of all ages by using Cosmic Crisp as a perfect example of big dreams becoming a reality," explained Kathryn Grandy, Director of Marketing for Proprietary Variety Management. "We're long overdue for a campaign that highlights fresh produce and farming direct to the consumer in a way that excites the dreamer inside all of us."
In addition to PVM, the Cosmic Crisp launch will include partnerships with arts and sciences organizations that help the "big dreams" of consumers come true. The first of these partners are The Good Housekeeping Nutritionist Approved Emblem, Missoula Children's Theatre, and The Produce Moms®. More partnerships will be announced as the campaign progresses, and the launch of this new apple variety draws near.