"Orion is my baby. I am the brand manager for Orion and creator/co-founder. We decided that coolers could be a lot more than just the box that kept things cold so we decided to launch Orion. I laid out performance requirements that I wanted to have our product achieve. We solve everyday problems and from concept to reality, I have managed that whole evolution. Coolers have to keep things cold that you want to stay cold or warm that you want to stay warm, like if you are in an ice fishing scenario but they can do a lot more than that. They can be seats, they can be steps. They should have certain features about them that make them more useful like when it came to putting bottle openers on them also tie down points, that was a no-brainer. When it comes to latches on the front, having a low profile, totally snug latch. The fact that we can do our unique colors. Typical coolers, are white so they are hard to differentiate from your neighbors. Every single Orion is unique."