Buying Wine

Buying Wine. I'm Greg Martin with today's Fruit Grower Report. In the last 30 years since I have been of an age to buy wines I have noticed first off that as I get older and learn more about it I buy more wine. There is also the fact that wine is a lot more popular today than 30 years ago for a larger consumer base. I recently read an article that talked about the buying habits of women versus men and according to Robin Pollard, executive director of the Washington Wine Commission, there are differences. POLLARD: When female wine consumers are walking along the aisles the labels that really stand out and kind of appeal to them that are interesting or beautiful have quite a bit of influence in terms of their decision to select that particular wine much more so than men. Ah yes, the wine label. For most winemakers it is the first and only impression that they can give to a consumer about what is in the bottle. POLLARD: Wineries can almost be scientific in terms of putting their label through tests with focus groups and that type of thing all the way to just coming up with a label that really delivers a certain kind of image and says something about them and the wine. Men tend to be more analytical when it comes to buying wine. They look at scores and reviews whereas women tend buy either more from emotion or practicality. Does it taste good and will it compliment with what's for supper. As for who does the wine buying, it is split down the middle with people who tend to drink at least a glass of wine a week. That's today's Fruit Grower Report. I'm Greg Martin on the Ag Information Network.