State Leaders Play Key Role in Beef Checkoff

State Leaders Play Key Role in Beef Checkoff

Susan Allen
Susan Allen
I'm Susan Allen State beef council leaders were in abundance when the cattle industry held its 2016 Summer Business Meeting in Denver last week. Tracy Brunner, president of the National Cattlemen's Beef Association, says theses leaders played a key role in checkoff committee meetings that helped lay the groundwork for checkoff programs that would begin in about two months.

Brunner: Every beef council has their own individual situation. Some Beef Councils in the most populous areas of the central plains where we have more cattle than people will collect more dollars for their state beef council than they can efficiently designate for in-state consumer promotion programs, so they wisely and astutely partner with other beef councils for market development.

Without the numbers of cattle like the mid-west states like Washington can benefit from a national partnership.

Brunner : They can utilize the strong expertise of the staff and the specialist of the experts employed at NCBA to help design in state programs.

Know that your Washington State Beef Council plays a key role in making sure the $1-per-head Beef Checkoff Program works and that because the checkoff is a grassroots program, each state determines its own plans and priorities.

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