What's In A Name

What's In A Name

What's In A Name. I'm Greg Martin with Washington Ag Today.

Do you know what pulse crops are? A lot of people don't. But next year will be the International Year of the Pulse Crop so you will be hearing it a lot more. Todd Scholz is theVice President of Research & Member Services for the USA Dry Pea & Lentil Council who explains why the term "pulse" is used.

SCHOLZ: Puls, P-U-L-S, is a Latin term that is addressed as soup. It was a thick soup that was developed in the Mediterranean someplace and it had chickpeas, peas, lentils and beans in it and it was called puls and so now the crops are called Pulse crops across the world that went into that soup so that's why we call them pulse crops.

Learn something new everyday. And these pulse crops are very nutritious so some of the organizations are looking at changing their names from dry pea and lentil to the ubiquitous "pulse" name.

SCHOLZ: Next year is the UN International Year of Pulses and coupled with that we're doing a marketing campaign to try and promote pulses as a category similar to the whole grains council. There's a logo that we intend to be on the side of packages that have pulse crops in them, There's a marketing campaign with social media and other things that are planned but when we started this process they did a lot of research to find out if people knew what pulses were

The Washington Dry Pea and Lentil Commission is looking at changing their name to the Washington Pulse Crops Commission.

And that's Washington Ag Today. I'm Greg Martin, thanks for listening on the Ag Information Network of the West.

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