Explore Beef Experience Tour Provides Information and Understanding to Food Influencers

Explore Beef Experience Tour Provides Information and Understanding to Food Influencers

For the past nine years, the Washington State Beef Commission has sponsored an Explore Beef Experience Tour where influencers in food service industry are taken on a gate to plate tour of the state’s beef industry to help them better understand the different segments of the industry. Washington State Beef Commission Director of Channel Marketing Rob Noel shares more about what the Beef Commission hears again and again from participants as to what impressed them the most on the tour.
Noel: “The most common piece of feedback we that we hear— because we always give people a chance to comment. The most common comment we get about the Explore Beef Experience tour the passion that exists in the industry. The passion that exists in every segment along the way. It doesn’t matter if you are going to the ranch, going to the feed yard or if you are going to the packing plant — everyone that you meet whether an owner or a worker or somewhere in between — everyone is so passionate about what they do and doing it right.”

 

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