Fall Marketing Season Options

Fall Marketing Season Options

The fall marketing season is nearing, and cattlemen have several options for selling their herd offerings. That includes everything from printed sale books to online auctions.Brett Spader of DV Auction discusses the possibilities to improve your marketing strategy — and bottom line.
Spader: “You know that fall is an important time for many producers — whether they are having a fall production sale or whether they are planning to gear up and planning for things in the spring. So now is a natural time for producers to be thinking about their marketing plans.”
When brainstorming ways to promote your cattle, Spader encourages producers to consider online sale opportunities.
Spader: “Breeders are finding now, more than ever, using digital auction platforms like AngusAuction.com really works to supplement all their pre-existing things that they’ve done. It is too easy to fall in that same rut — to do the same thing we’ve done last year — it’s more important than ever to reach out to those new buyers and those new folks you’d like to reach.”
Sale day is the most important time on the farm or ranch, and a solid marketing strategy ensures your cattle are selling to their greatest potential.
Spader: “What we always to tell producers is that marketing your seed stock operation and your breeding program is truly a year-round effort.”
Previous ReportSouth Korea One of Top Exports for U.S. Beef
Next ReportShade Haven Shade Providing Product