USPB Promote the Goodness, Unearth the Possibilities

USPB Promote the Goodness, Unearth the Possibilities

The United States Potato Board provides the industry with the well researched promotional and packaging message of “Potatoes … Goodness Unearthed” which is available to industry members to use in a variety of marketing ways.
USPB Manager of Industry Communications and Policy David Fairbourn shares more about the powerful signature logo and message
Fairbourn: “The Potatoes … Goodness on Earth artwork is available to U.S. potato industry to use on retail packaging, point-of-sale materials or even on farm signs or websites. The USPB even has alternate versions of Potatoes … Goodness on Earth artwork with additional nutrition messages; focusing on how potatoes are gluten-free, how they have more potassium than a banana, have no fat or how potatoes are full of vitamins and minerals with no sodium and no cholesterol. Ultimately all of this artwork and messaging aligns with the consumers’ simple and fundamental understanding — Potatoes are simply good for you. The Potatoes … Goodness on Earth nutrition signature and supporting artwork is available for all growers, shippers and and U.S. potato industry members. Contact me, David Fairbourn,at the USPB to get started communicating the goodness of potatoes to your customers.”

 

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