Animal Agriculture Alliance 2

In a a report released by the Animal Agriculture Alliance observations were taken away from the 34th annual Animal Rights National Conference presented by The Farm Animal Rights Movement.  Animal Agriculture Alliance, Director of Communications, Hannah Thompson: "The speakers stressed the importance of focusing on "incremental changes" towards veganism by running pressure campaigns against food companies and convincing consumers to go vegan gradually.

  Presenters said that activists need to scale back their demands in order to achieve small victories. Speakers encouraged conference activists to start small with their demands in order to seem rational, but always pressure companies to move towards eliminating meat, milk and eggs from their menus. Activists should gradually convince consumers to go vegan by saying "we are trying to reduce the number of animals used for food. We aren't trying to make everyone vegan." By just putting their foot in the door, they are more likely to keep the attention of the specific individual or audience. Take them one step at a time or you will lose them."