Kelly and Tommy

We set Kelly and Tommy Allen of our Ag Information of the West team, loose at an ag convention. They met Geoff Dema Pres. of Growers Services at Farm Link. "So if I am farming and I have an A 360R and I’m looking for another A 360R to pull some tillage with and I am behind in planting and I hear there's a storm coming in from up north, so I can just go online and look for another tractor and rent it? That is exactly how that concept works and the good news is that you will be able to get access to that piece of equipment when you need it and the good news for the owner of that piece of equipment is that it would just be sitting in his shed and now he's can make a little bit of money off of it by renting it to you. Everybody wins. The owner drives the terms of that transaction. Would you guys help out on freight if needed? We are pretty flexible. We have a number of owners of equipment who say I'll deliver it myself within a 200 mile radius and I will embed that price in my cost. There are some users who have assets and they will say I will just go and pick it up or if they need help, we will facilitate the transaction. We will do the transportation for them. How do you protect your equipment? If I rent a car I don't treat it the same way as I treat my own car. Kelly that is a great question and it is one of the key principles that we had to have embedded in our platform. It's about establishing trust. The first message is that if you are an owner or a user on our site, you have to abide by a certain set of community rules based on the golden rule. Take care of the equipment as if it were your own because you are running it from a fellow farmer.