FarmLink

Producers nationwide could have banked an extra $9.5 billion in revenues if they had gotten the full potential out of their ground according to Steve Fletcher of FarmLink. Their new product is TrueHarvest, a first-of-its-kind benchmarking tool that identifies significant opportunities in bushels and revenues that farmers could have gotten from their land. Here is Steve Fletcher: " TrueHarvest allows farmers to compare their yield potential against others who have the same soil type, slope, elevation, typography and weather. You are able to look at your performance on a bushel per acre basis and see what you might be able to achieve as compared to others with like conditions. So you do analytics and the farmer is looking at a spreadsheet? It is actually much better than a spreadsheet. We create a gap map and we take the actual yield information that growers supply us and we link that up with what we call our benchmarks. We have a lot of information that we can pull from and we show you what others are doing with like conditions."