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Bob Larson Marketing Produce to Millennials Pt 2
by Bob Larson, click here for bio

Program: Fruit Grower Report
Date: September 09, 2019

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With today's Fruit Grower Report, I'm Bob Larson. Sure, it's fun to poke fun at millennials! I mean, they've been, for the most part, pretty good sports about their shortcomings.

But, according to Domex Superfresh Growers' Mike Preacher, millennials are a demographic that's growing quickly and they can't be ignored ...

PREACHER ... "And they've come out into a tough economy after college, this generation, they've seen tough economic times, they've found ways generally to educate themselves, get out there. I hear the same things that you do, the lazy basement dwellers, but in my experience, I'm really seeing just the opposite. And, it was interesting to hear about two-thirds of them, which is a big number, right, I mean they're still young, are really on a professional trajectory."

And, millennials are, Preacher says, a generation that continues to develop ...

PREACHER ... "That's exactly right. And not only, we're trying to duplicate that outside of North America as well because when we talk about millennials we tend to talk about the United States, but with the rising middle classes around the world, there's lots of youngsters born into that generation elsewhere."

Preacher says millennials are hungry for their food, but also how it got here ...

PREACHER ... "I mean, there's a panache to it, and it's just crazy how much people want information. They want to understand where their produce comes from and most of them are probably the millennial age, like you said, so it sure makes it fun."

Millennials are the first generation to have lived entirely in the digital age. They value community, family and creativity above other needs. By 2025, Millennials will comprise 75% of the U.S. workforce.

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