Appletize Me!

Appletize Me!

Getting Appletized! I'm Greg Martin with today's Fruit Grower Report.

Sometimes education can just be fun. Wendy Brannen with U.S. Apple says that that's what the Appletize Me! promotion is all about.

BRANNEN: We started the Appletize Me! promotion last year during harvest and then we're continuing it this harvest. It's pretty exciting because we're taking what we liked about last years program and actually building on that.

She says there are a couple of new aspects to the program.

BRANNEN: To start with, we've added more varieties. So last year you had 12 varieties and this year we actually have a personality quiz that people can take. Last year you could read a description and find what apple personality suits you and be paired up in that regard to a particular variety. This year, just like all the popular quizzes you see on social media, you can actually find out what apple correlates with your personality.

I got Fitness Fanatic and was paired with a Fuji apple. Brannen says there is another new part of the campaign.

BRANNEN: Developing videos of all of those different apple varieties. We actually scurried and had growers out picking apples off trees and overnighting them to us for this video shoot so that we could actually share with consumers what those apples look like, what characteristics they have , where they're from, how those varieties pair with certain foods.

Check it out at appletizeme.com.

That's today's Fruit Grower Report. I'm Greg Martin on the Ag Information Network.

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