What is Beef Sustainability?
What is Beef Sustainablilty?
What is Beef Sustainability?
If you ask a whole room full of people, you might get many different answers.
Joan Ruskamp is a member of the Cattlemen's Beef Board - and rancher recently told the NCBA: " Formally, it's defined as producing safe and nutritious beef with a commitment to environmental stewardship, social responsibility and economic viability. Practically, sustainability to beef farmers and ranchers is about being a caretaker to the animals, the land and waters, being a good neighbor and community member, and maintaining profitability while doing it."
In the broadest sense, sustainability encompasses a balance of environmental, social and economic considerations and that sustainability is about long-term focus.
Beef sustainability will be one of the many issues discussed at the NCBA Trad
