Meet USPB Assistant Marketing Manager Renee O'Brien

The United States Potato Board’s Assistant Marketing Manager Renee O’Brien has been in her role since April. She shares more about her role at the USPB.
O’Brien: “I assist the marketing department staff in implementing the domestic and international marketing programs for retail, ingredients, seed, food service, and consumers. And then additionally I work on department wide projects as well as program specific support. I’m also responsible for the marketing programs on social media, including our Pinterest, Instagram and Facebook.”
O’Brien moved to Colorado prior to finding her current position because she really enjoys the outdoors and outside activities — like hiking and camping.
O’Brien: “I grew up in Grand Rapids, Michigan and attended Grand Valley University where I earned my bachelors in Public Relations and Advertising. Prior to joining the Board, I worked at Street Marketing and Carlton Marketing in Michigan.”
She continues by sharing what she enjoys most about her role
O’Brien: “I like the variety. I like helping on different project. I love working with all the imagery. Gosh I don’t think there is one certain thing that I like — I love it all.”