Mike Carter I am the USPB

Mike Carter I am the USPB

Mike Carter is the CEO of Bushmans Inc., a Wisconsin vertical-integrated potato business. Carter shares one element of USPB’s activities that potato industry members need to be aware of
Carter: “The thing that growers need to understand is as an organization — we are not out there just shooting out there in the dark —- but we have put significant resources towards understanding the consumer, understanding the nutrition, doing PR —which translates into free advertising on behalf of the industry. It’s been under a very strategic five-year plan. We’re currently in the process of going through a new five-year plan where we will implement new strategies that are hopefully as effective as the strategies that we have used over the last five-year plan. This organization has not over the past six years had a history of doing things willy-nilly. They’ve done with a very specific goal in mind and they’ve been crafted with the understanding of what our financial constraints are and they have, I think, in many cases been very successful as well.”
He adds that he enjoys working with his fellow board members as well as the outstanding staff at the USPB.
Carter: “I am Mike Carter and I am the USPB.”

 

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