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Bob Larson Pears & Social Media Pt 2
by Bob Larson, click here for bio

Program: Fruit Grower Report
Date: September 11, 2017

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With today’s Fruit Grower Report, I’m Bob Larson. The only constant, is change, and that holds true in the Ag Sector as much as anywhere. While everyone struggles to keep up with things like automation, it seems the World Wide Web is coming out with new ways of doing business each and every day.

Pear Bureau Northwest’s Kathy Stephenson says its approach to marketing is focusing more and more on things like social media …

KATHY STEPHENSON … “And we really feel that every consumer of pears is, we’re really focusing on finding them online. We’ve sort of made a target that if we’re going to talk to folks about pears, it will be online. And that is where millennials are and they’re the ones that are buying more pears than anyone.”

I asked Stephenson what they’re telling their online consumer audience about this year’s pear crop …

KATHY STEPHENSON … “You know, it’s a beautiful crop. The fruit is going to be great and we’re going to have good size distribution. The pear crop is a little less than last year and it’s also below our five-year average. So, down a little bit, we feel that it’s probably heat stress related. Over the last couple of years, there was an awful lot of cold weather, we got into the fields late pruning because of snowfall, but those pears that are on the tree look beautiful. We had some hot weather, but it didn’t last too long. So, we’re really looking forward to a good crop.

If you’d like to join the online world to find out more about the latest delicious pear recipes, or plenty of pear nutrition and lifestyle information, just go to USA PEARS DOT ORG. They’ve also got links to all of their social media pages right there just a click away.

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